Brian Solis wrote an insightful article on social branding to social business. It’s well worth a read and some contemplation as to where a firm needs to direct itself in how it reaches out to its audience via social media channels. How then to engage clients – what do they want and need? Social media channels are not another medium for us to scream more advertising messages out to sell more product. The channels are an opportunity to build relationships – to listen – to collaborate and thusly, to innovate by creating communities – users – engineers – designers – marketers – all who interact to learn, share and change how we do business.
You can read Brian Solis’ article here:
http://www.briansolis.com/
